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Orchards
To sustain profitability for New Zealand avocado growers by maximising orchards gate return.
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Reduce industry regulatory compliance costs.
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Add value by producing fruit with the preferred characteristics by market in terms of size, quality and freedom from defects. |
Markets
To enhance the competitive advantage of the New Zealand avocado industry by consistently attaining a premium over competing product.
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Deliver reliably to both domestic and export markets fruit with consistently high quality.
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Deliver consumers of New Zealand avocados with a consistent high eating quality experience throughout the marketing season.
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Foster New Zealand's reputation as a reliable supplier of consistent quantities of high quality avocados.
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Develop brand recognition for environmental and sustainable production and "100% pure" New Zealand avocados in premium markets.
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Develop partnerships to deliver effective generic promotion.
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Futures
To position the New Zealand avocado industry for the future through maximising opportunities and anticipating threats through innovation and application of new knowledge.
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Ensure all market access for New Zealand avocados in terms of chemicals, pest and diseases.
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Support industry partners to facilitate the development of new and existing markets for fresh fruit.
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Manage new germplasm acquisition and release for the wider benefit of the New Zealand avocado industry.
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Support industry partners to facilitate the development of new marketing opportunities for New Zealand avocados as value-added products. |
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Communications
To communicate knowledge and transfer technologies to the industry which promote investment and growth with value.
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Acquire and manage knowledge for the benefit of the New Zealand avocado industry
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Foster innovative culture and provide industry participants with ready access to knowledge.
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Maximise the use of information technology platforms to interact with and disseminate information to the industry.
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Provide all participants with information and data to advance and develop their business and improve decision making based on trusted information |
Governance
Set strategic framework and governance platform to encourage investment and growth.
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Set the Vision and Goals for the industry.
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Provide the environment that facilitates participative and consultative Grower and Stakeholder representation.
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Provide guidance through Strategic, Business, and Tactical planning.
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Monitor deployment of resources and delivery outcomes against KRAs
- Assess board and operational performance
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