Export Marketing Strategy (EMS)
What is the EMS?
The Export Marketing Strategy (EMS) is a document which details the obligations of growers, packers and exporters who are operating to export New Zealand avocados. The existence of the document is a requirement of being as Recognised Product Group (in the avocado industry's case, the Avocado Industry Council) under the under the Horticultural Export Authority Act 1987.
The Horticulture Export Authority Act is in place to 'promote the effective export marketing of horticultural products.'
Read more about the EMS in this AVOSCENE article or visit the Horticulture Export Authority website.
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