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New study indicates avocado consumption may be associated with better diet quality

Hass Avocado Board - 22 Feb '13

Positive health indicators also associated with avocado consumption

IRVINE, Calif. (February 20, 2013) – New analysis of data from the National Health and Nutrition Examination Survey (NHANES) , a program of the Centers for Disease Control and Prevention (CDC), indicates that consuming avocados may be associated with better diet quality and nutrient intake level, lower intake of added sugars, lower body weight, BMI and waist circumferences, higher "good cholesterol" levels and lower metabolic syndrome risk. These results were published in the January 2013 issue of Nutrition Journal.

Specifically, the survey data (NHANES 2001-2008, 17,567 U.S. adults ages 19 years and older) revealed that the 347 adults (50% female) who consumed avocados in any amount during a 24-hour dietary recording period had several significantly better nutrient intake levels and more positive health indicators than those who did not consume avocados. Among the avocado consumers, average daily consumption was about one half (70.1 /- 5.4 g/day) of a medium sized avocado, somewhat higher in male avocado consumers (75.3 /-6.3 g/day) than females (66.7 /- 7.3 g/day).

Overall Diet Quality, Energy and Nutrient Intakes

  • According to the study, Avocado consumers more closely adhered to the Dietary Guidelines for Americans than those who did not eat avocados, as measured by the Healthy Eating Index (HEI).
  • Avocado consumers had significantly higher intakes of certain important nutrients including 36% more dietary fiber, 23% more vitamin E, 13% more magnesium, 16% more potassium and 48% more vitamin K than non-consumers.
  • Avocado consumers also had significantly higher intakes of "good" fats (18% more monounsaturated and 12% more polyunsaturated) and total fats (11% more) than non-consumers, although average caloric intake of both groups was the same.
  • Avocado consumers and non-consumers had similar intakes of sodium.

Physiological Health Measures 

  • Avocado consumers had significantly lower BMI values than non-consumers.
  • Avocado consumers had significantly smaller waist circumference measures than non-consumers (an average of 4 cm smaller).
  • Avocado consumers weighed significantly less than non-consumers (an average of 7.5 pounds less).
  • Avocado consumers had significantly higher HDL ("good") cholesterol levels.

Metabolic Syndrome Risk

The study found that Avocado consumers had a 50% lower odds ratio for metabolic syndrome compared to non-consumers. Metabolic syndrome is a name given to a group of risk factors which, when they occur together, increase the risk for coronary artery disease, stroke and type-2 diabetes.

As with most analyses of NHANES data, research findings were based on cross-sectional data from a single 24-hour dietary recall (which may be inaccurate and biased due to misreporting and memory lapses) and cannot provide cause and effect evidence between avocado consumption and improvements in diet quality. "These findings suggest an interesting association between the consumption of avocados and better nutrient intakes and other positive outcomes," said study primary investigator Victor Fulgoni, PhD. "These observations were derived from population survey data, they provide important clues to better understanding the relationships between diet and health, and give direction to future research endeavors."

"To this end, the Hass Avocado Board is funding additional clinical studies to investigate the relationship between fresh avocado consumption and risk factors for cardiovascular disease, avocados' potential positive role in weight management and diabetes, and avocados' ability to enhance nutrient absorption," said Hass Avocado Board Executive Director Emiliano Escobedo.

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For a free copy of the abstract or the full study visit: http://www.nutritionj.com/content/12/1/1

For additional information or free resources on avocado research, recipes, tips and photos visit the Hass Avocado Board web site at AvocadoCentral.com.

About the Hass Avocado Board

The Hass Avocado Board was established in 2002 to promote the consumption of Hass avocados in the United States. A 12-member board representing domestic producers and importers of Hass avocados directs HAB's promotion, research and information programs under supervision of the United States Department of Agriculture. Hass avocados are grown in California and imported into the US from Mexico, Chile, Peru, Dominican Republic and New Zealand.

Centers for Disease Control and Prevention. About the National Health and Nutrition Examination Survey. Available at: http://www.cdc.gov/nchs/nhanes/about_nhanes.htm. Accessed on January 31, 2013.

Fulgoni VL, Dreher M and Davenport A. Avocado Consumption is Associated with Better Diet Quality and Nutrient Intake, and Lower Metabolic Syndrome Risk in US Adults: Results from the National Health and Nutrition Examination Survey (NHANES) 2001-2008. Nutrition Journal. 2013; 12:1 (2 January 2013)

United States Department of Agriculture. Healthy Eating Index. Available at: http://www.cnpp.usda.gov/healthyeatingindex.htm. Accessed on January 30, 2013.

National Heart Blood and Lung Institute. What is Metabolic Syndrome? Available at: http://www.nhlbi.nih.gov/health/health-topics/topics/ms/. Accessed on January 30, 2013.

View AllOther Recent Articles

Why the Amazing Avocado Will Help You Curb Cravings

Research shows adding a few slices of avocado to your lunch will slash your desire to eat over the next three hours by 40 per cent compared to eating the same meal without it. A study, published in Nutrition Journal*, focussed on overweight adults to see if avocado consumption helped them feel more satisfied and reduced their desire to eat in the following few hours. Researchers at Loma Linda University in the United States conducted randomized single-blind crossover trials where participants ate a standard breakfast followed by one of three test lunches – one without avocado, one that included avocado and one where extra avocado was added. The volunteers’ glucose and insulin responses were measured, along with their feelings of satisfaction and desire to eat over the next five hours.The study found those who added half a fresh avocado to their lunch reported a 40 per cent decrease in desire to eat again over the next three hours, and a 28 per cent decrease in the following five hours. Participants also reported feeling more satisfied (26 per cent) during the course of the afternoon following their avocado lunch.Satiety is an important factor in weight management, because people who feel satisfied are less likely to snack between meals, said Dr Joan Sabaté, Chair of the Department of Nutrition who led the research team at Loma Linda University. It was also noted that though adding avocados increased participants' calorie and carbohydrate intake at lunch, there was no increase in blood sugar levels beyond what was observed after eating the standard lunch. This leads them to believe that avocado’s potential role in blood sugar management is worth further investigation. The study was funded by the American-based Hass Avocado Board. New Zealand Avocado CEO Jen Scoular says there are many international studies underway to uncover the health benefits of avocados. "Other research published in Nutrition Journal found people who regularly eat avocados weigh 3.4kg less on average, and have waistlines around 4cm smaller, than those who don’t,” Scoular says. "Avocados are rich in monounsaturated (‘good’) fats and are a low GI (glycemic index) food, so they will help you to feel fuller for longer.” Another reason avocado will help fill you up is they are packed with fibre. Half an avocado will provide more than 25 per cent of your daily recommended fibre intake. "They’re an absolute powerhouse when it comes to providing your body with the nutrients it needs each day. They also help your body absorb more nutrients from other fruit and vegetables you eat with avocado,” Scoular explains. Boosting your avocado intake is easy as this home-grown fruit is extremely versatile. You can add a few slices to your favourite omelette, sandwich or salad, or eat them on toast at any time of day. "You can also blend them into smoothies or use them as a butter and oil substitute when baking or making desserts,” she says. "Their creamy texture makes them perfect for mousses, ice cream and cheesecakes. Delicious and healthy!” URL: http://www.eurekalert.org/pub_releases/2014-01/fl-nre010714.php About New Zealand Avocado Avocados are the third-largest fresh fruit export from New Zealand. New Zealand Avocado works with the New Zealand industry to set export standards, facilitate market access, promote avocados from New Zealand and provide technical information to all New Zealand growers, of which there are more than 1600, based mainly in the Bay of Plenty and Northland. www.nzavocado.co.nz www.facebook.com/nzavocado www.twitter.com/NZ_Avocado www.instagram.com/nzavocado www.youtube.com/nzavocado For media assistance, please contact:  Midge Munro Communications Manager Avocado Industry Council midge.munro@nzavocado.co.nz 64 27 306 7089 64 7 571 6147  Bridgette Paton-Tapsell Village Public Relations | Marketing b@villagenz.com 64 27 553 3929 64 7 572 1608  

Taste of Auckland: the wild and wonderful

From November 13-16, Midge, Bevan and Corrie engaged with foodies at Taste of Auckland, a three and half day culinary extravaganza. The NZ Avocado stand was an inviting garden party themed space where attendees were treated to delicious avocado samples, as well as recipe books, live music and cooking demonstrations. The goal was to get as many people as we could inspired to get creative with avocados, and boost their nutritional knowledge of the fruit.  Nadia Lim and gluten-free chef Jimmy Boswell joined us in holding Masterclasses where they created awesome dishes such as Avocado Chocolate Mousse, Avocado & Feta Dip, and Avocado Cream on Cucumber just to name a few. We battled the wind and rain for half of the festival but our marquee stood up to the weather and provided an inviting space for the bedraggled attendees. Guest numbers were affected on Thursday night and Saturday due to the wet and windy conditions but Friday and Sunday (which was given extended opening hours), showed us what an awesome event Taste is for getting in front of a large number of enthusiastic foodies – final numbers for the show will be available from the event organisers in the next couple of weeks. We received incredibly positive feedback from guests and the Taste organisers in regards to our stand. People loved our samples and there was a real interest in the industry.  We had lots of support from our "Friends of NZ Avocados” – NZ King Salmon, Vogel’s, NZ Hothouse, Go Nutz, and Tahi Honey.  We went through over 450 avocados and 60 loaves of Vogel’s plus a number of other fresh ingredients to make up more than 5000 samples of avocado toast, guacamole, smoothies, dip, mousse and various canapés. To view images from this event click here. To view a 90 second video of the event click here.

New Zealand Avocados Set to Inspire at Taste

Chocolate avocado mousse and a whole new take on Pina Coladas are just some of the creative avocado inspired dishes people will be able to try at Auckland’s top food festival, Taste, later this week. The four day-long foodie celebration promises to deliver bigger, bolder and tastier flavours than ever before, and New Zealand Avocado’s inaugural appearance will certainly set taste buds alight. New Zealand Avocado ambassador and celebrity chef, Nadia Lim, will deliver two master classes on Friday at 6:30pm and Sunday at 1pm, while internationally-renowned chef Jimmy Boswell will also be on hand throughout the festival. Together they will create a range of delicious and simple recipes using avocados for people to try. "Kiwis love avocados but some people may not have experimented with them beyond slicing some into a salad or putting them on toast,” Nadia says. "They are not only an amazing healthy and versatile wholefood but they’re also extremely versatile – you can use them in baking, desserts and smoothies and create some amazing dishes for breakfast, lunch and dinner.” Jimmy, who is a Jamie Oliver Food Revolution Ambassador for New Zealand, is also eager to see more people eating avocado as part of their everyday diet." As a chef I focus on using real food. Avocados have been part of my life since I was young and I love their fresh taste and texture. They’re easy to work with and are super healthy. "I am excited to be with New Zealand Avocado this year at Taste of Auckland. I’ll be bringing some easy-to-plate dishes and ideas that I have been making for many years that will inspire and impress people dining at your table.” Visitors to New Zealand Avocado’s stand and cooking demonstrations will be treated to an urban garden party theme. A relaxed seating area will be set up where people can sample Nadia and Jimmy’s unique creations, and an acoustic musician will perform at regular intervals on Friday, Saturday and Sunday. New Zealand Avocado chief executive Jen Scoular says Taste is a great chance to show Kiwis just how versatile and delicious avocados are. "This summer New Zealand is set to produce its biggest ever avocado crop. This is a fantastic opportunity to show foodies new ways to use avocado. We know they’ll go home inspired to get more creative in the kitchen, and discover new dishes and taste sensations with avocados,” Jen says. Festival-goers will also have the chance to win all the ingredients needed to make Nadia’s amazing avocado, lime and coconut cheesecake at home. To enter they just need to visit New Zealand Avocado’s ‘selfie corner’, create their own background using a hashtag magnet board, and upload their pic to social media sites. Over 20,000 people are expected to dine their way around the Taste of Auckland Festival, which will be staged for the first time at Western Springs from Thursday 13th November until Sunday 16th November. For more information visit http://www.tasteofauckland.co.nz/ About New Zealand Avocado Avocados are the third-largest fresh fruit export from New Zealand. New Zealand Avocado works with the New Zealand industry to set export standards, facilitate market access, promote avocados from New Zealand and provide technical information to all New Zealand growers, of which there are more than 1600, based mainly in the Bay of Plenty and Northland. Twitter: @NZ_Avocado Facebook: NZ Avocado www.nzavocado.co.nz/industry/ For media assistance, please contact:  Midge Munro Communications Manager Avocado Industry Council midge.munro@nzavocado.co.nz +64 27 306 7089 +64 7 571 6147 Bridgette Paton-Tapsell Village Public Relations | Marketing  b@villagenz.com +64 27 553 3929 +64 7 572 1608 

NZ Avocado at Taste of Auckland Festival

The versatility and nutritional benefits of New Zealand avocados will be highlighted to more than 20,000 ‘foodies’ at the Taste of Auckland Festival this November. In urban garden party style, NZ Avocado joins a new world of bigger, bolder and tastier flavours at this year’s festival, held at Western Springs from November 13-16. The festival is expected to draw in 25,000 people, with key New Zealand food personalities Josh Emett, Nadia Lim, Peter Gordon, Matt Stone, Robert Oliver and Matt Skinner among the attractions. For NZ Avocado, the event is a chance to promote the "NZ Avocados Amazing Anytime” concept – educating guests on the numerous ways to enjoy the fruit at any time of day. NZ Avocado chief executive Jen Scoular says Taste is a great chance to inform and excite people on the versatility of New Zealand avocados. "This is a fantastic opportunity to show New Zealand’s top ‘foodies’ new ways to use avocado. We know they will go home inspired to get more creative in the kitchen, and discover new dishes and taste sensations with avocados," says Jen.  "Taste is a high profile event, which is aligned with our promotional strategy, and puts New Zealand avocados alongside the country’s premium food products.” New Zealand Avocado Ambassador Nadia Lim and world-renowned chef Jimmy Boswell (pictured above) will perform live masterclasses throughout the festival, creating delicious and simple recipes using New Zealand avocados. Jimmy, who is a Jamie Oliver Food Revolution Ambassador for New Zealand, is 100 per cent behind getting more people eating New Zealand avocados. "As a real food chef avocados have been a part of my life since I was young and I love their fresh taste and texture. As a real food they are easy to work with and are super healthy. "I am excited to be with NZA this year at Taste in Auckland and I will be bring some easy to plate dishes and ideas that I have been making for many years that will inspire and impress people dining at your table.” NZ Avocado’s Urban Garden Party will include themed sessions throughout the festival, and a ‘selfie corner’ will encourage visitors to take create their own background using NZ Avocado’s hashtag magnet board and post to social media sites. The Taste of Auckland Festival runs November 13-16 at Western Springs.

New Zealand Avocados on Show Across Asia This Month

New Zealand’s biggest ever avocado season is now underway and the industry is staging three significant events across Asia this month. New Zealand Avocado will showcase new season fruit to high profile chefs, influential media and consumers in Japan, Singapore and India during October. Jen Scoular, Chief Executive of New Zealand Avocado, says the industry’s new Primary Growth Partnership (PGP) programme with the Ministry for Primary Industries aims to triple productivity to 12 tonnes per hectare and quadruple industry returns to $280 million by 2023. "Increasing our exports to Asia is a significant part of that plan, and we are involved in a series of events in key markets to raise the profile of amazing New Zealand avocados.” The first event, held last week, saw up to 80 Japanese media and trade sample fresh and healthy dishes such as avocado and potato croquettes and avocado cheesecake at the New Zealand Embassy in Tokyo. Japanese model and beauty journalist Sakura and well-respected nutritionist and author Erica Angyal took part in a talk show at the event, highlighting the health and beauty attributes of avocados. "These women are very influential and Japanese consumers pay close attention to their advice. Erica has over 70,000 Facebook fans and her subsequent social media posts about New Zealand Avocados are a huge coup for us.” The second event, organised by Singapore’s national health board to promote healthy living, was held on October 4th & 5th. New Zealand Avocado ambassador and Masterchef winner, Nadia Lim, shared her secrets on how to create healthy and delicious avocado dishes at the popular annual event’s Nutrition Zone. "Singaporeans are being encouraged to embrace healthy options so it’s the perfect chance for New Zealand Avocado and AVANZA Ltd (who collectively market most of our avocado exports to Asia) to show consumers why they should choose our fruit.” The third event, on 10th October, will be held at the New Zealand High Commission in New Delhi, India. Chefs from the nation’s leading hotels, including Indian celebrity chef Kunal Kupar, will join media and guests of MFAT and NZTE to sample mouth-watering avocado dishes. "Chef Kupar is a big draw card in India,” explains Tony Ponder, Vice Chair of NZ Avocado and Director of Avanza. "He is one of their most well-known restaurateurs and is a host and judge on MasterChef India. He loves New Zealand and his endorsement of New Zealand avocados offers huge credibility to our product.” These three events follow New Zealand Avocado’s successful participation at Asia Fruit Logistica last month. The Hong Kong event is Asia’s leading fresh fruit and vegetable trade show, attracting 7000 trade buyers and visitors from more than 60 different countries. Scoular says New Zealand aims to become the avocado supplier of choice throughout Asia. Raising awareness among buyers, suppliers and service providers across the fast-growing region is key to achieving that goal. "There is growing global demand for premium, safe and healthy produce. We are positioning our industry to take advantage of that by emphasizing the pristine environment in which New Zealand avocados are grown, and the amazing attributes from a nutrition and versatility perspective,” Scoular says. As well as a significant New Zealand market, avocados are also exported to Australia, USA, Japan, Singapore, Korea, Malaysia, Taiwan, Thailand, and most recently, India. But Scoular says there is enormous potential to increase sales further. About New Zealand Avocado Avocados are the third-largest fresh fruit export from New Zealand. New Zealand Avocado works with the New Zealand industry to set export standards, facilitate market access, promote avocados from New Zealand and provide technical information to all New Zealand growers, of which there are more than 1600, based mainly in the Bay of Plenty and Northland. www.nzavocado.co.nz/industry/ About the Primary Growth Partnership (PGP) The PGP aims to boost the productivity and profitability of our primary sector through investment between government and industry. It provides an essential springboard to enable New Zealand to stay at the forefront of primary sector innovation. There are currently 16 PGP programmes underway with two recently completed. PGP programmes are generally long-run programmes of five to seven years’ duration and are subject to oversight and monitoring by an independent panel (the Investment Advisory Panel) and MPI. Monitoring requirements include programme steering groups, quarterly progress reporting, annual plans, audits, and progress reviews, along with evaluation of the overall programme. Funding is only released to programmes on receipt of invoices for work completed in accordance with programme plans. For media assistance, please contact: Midge Munro Communications Manager Avocado Industry Council midge.munro@nzavocado.co.nz +64 27 306 7089 +64 7 571 6147 Bridgette Paton-Tapsell Village Public Relations | Marketing  b@villagenz.com  +64 27 553 3929 +64 7 572 1608 Brad Young Senior Communications Advisor, MPI media@mpi.govt.nz +64 4 894 0884

New Zealand Avocado Launches New Campaign at Largest Fresh Produce Trade Show in Asia

TAURANGA, Thursday 4th September 2014 : New Zealand’s avocado industry will launch its new export market promotional material at Asia’s leading fresh fruit and vegetable trade show Asia Fruit Logistica (AFL) this week in Hong Kong. Jen Scoular, Chief Executive of New Zealand Avocado, says the new marketing collateral positions New Zealand avocado as a premium product promoting quality, safety and health. "The unique property of New Zealand grown avocados that we will promote in Asia is time. New Zealand grown avocados hang on the tree for much longer than in other producing countries - at least a year, during this time they are fed by the generous rainfall and sunshine all the while being nurtured by our dedicated growers,” says Scoular.  This is the first time New Zealand Avocado has represented the industry at AFL and is one of 460 exhibitors. Exhibitors from 38 countries will be showcasing their produce. New Zealand Avocado will exhibit within the New Zealand Pavilion along with 12 other companies including Zespri, Plant & Food Research and avocado exporters JP Exports and Te Mata exports. Scoular says New Zealand aims to become the avocado supplier of choice in Asian markets and a successful showcase at Asia Fruit Logistica will help raise awareness among buyers, suppliers and service providers across the fast-growing region. Another New Zealand avocado exporter AVANZA will also be at the show with their commercial partner Mission Produce USA. New Zealand’s avocado industry more than doubled its sales to $136m, setting new records in both export and the New Zealand market. This stunning return eclipses the previous sales record of $84.1m set in 2009-10 and is far in excess of the $60.4m worth of avocados sold last year. Scoular has also been invited to deliver a speech at the Asiafruit Business Forum, a set of seminars/discussions held as part of Logistica event. Scoular will speak about how culinary inspiration is driving NZ Avocado’s marketing efforts. "We’ve considerably raised visibility of avocados by using avocado ambassador Nadia Lim to promote the delicious taste and amazing health attributes of New Zealand avocados. Nadia is a nutritionist and Masterchef winner and enjoys showing people how to create delicious, nutritious meals using avocado as a key ingredient,” Scoular explains. New Zealand avocados are currently exported to Australia, USA, Japan, Singapore, Korea, Malaysia, Hong Kong, Taiwan, Thailand and some activity has begun with India, but there is a lot of potential to increase sales further, particularly in Asia. "There’s growing demand for premium, safe, and healthy produce. We are positioning our industry to take advantage of that by emphasising how New Zealand avocados are grown in a pristine environment. We’re also collaborating with packers and exporters to improve our supply chain to ensure our avocados are delivered to Asian consumers in top condition.” Earlier this year New Zealand Avocado announced a new five year partnership with the Ministry for Primary Industries under its Primary Growth Partnership (PGP) to increase productivity and industry capability. The new PGP programme called ‘New Zealand Avocados Go Global’ aims to equip the industry with the tools to triple productivity to 12 tonnes per hectare and quadruple industry returns to $280 million by 2023. "Increasing our exports to Asia is a big part of that, and that’s why our new campaign launch at the Asia Fruit Logistica trade fair is so important,” Scoular says. "Our PGP programme is designed to help us deliver a consistent supply of premium avocados from one year to the next. We now have to connect with trade and consumers in Asia and show them why our fruit is worth buying.” Scoular says avocados are a unique and delicious fruit – they’re nutrient dense and contain the good fats needed to help maintain a healthy heart. Avocados are also great for healthy skin, promoting beauty from the inside out.  Record visitor numbers are expected at this year’s Asia Fruit Logistica event, with organisers expecting some 7000 trade buyers and visitors from more than 60 different countries to attend. About New Zealand Avocado Avocados are the third-largest fresh fruit export from New Zealand. New Zealand Avocado works with the New Zealand industry to set export standards, facilitate market access, promote avocados from New Zealand and provide technical information to all New Zealand growers, of which there are more than 1600, based mainly in the Bay of Plenty and Northland. www.nzavocado.co.nz/industry/ About the PGP: The PGP aims to boost the productivity and profitability of our primary sector through investment between government and industry. It provides an essential springboard to enable New Zealand to stay at the forefront of primary sector innovation. PGP programmes are generally long-run programmes of five to seven years’ duration and are subject to oversight and monitoring by an independent panel (the Investment Advisory Panel) and MPI. There are 18 announced programmes covering the breadth of the primary industry sectors: wool, dairy, fishing and aquaculture, meat, pastoral, bee keeping, forestry, viticulture and horticulture. Monitoring requirements for PGP programmes include programme steering groups, quarterly progress reporting, annual plans, audits, and progress reviews, along with evaluation of the overall programme. Funding is only released to programmes on receipt of invoices for work completed in accordance with programme plans. -ENDS- For media assistance, please contact: Midge Munro Communications Manager, Avocado Industry Council 027 306 7089 midge.munro@nzavocado.co.nz                                                              Bridgette Paton-Tapsell  Village Public Relations | Marketing          64 7 572 1608                                                 b@villagenz.com

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