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New Zealand Avocados on Show Across Asia This Month

New Zealand’s biggest ever avocado season is now underway and the industry is staging three significant events across Asia this month. New Zealand Avocado will showcase new season fruit to high profile chefs, influential media and consumers in Japan, Singapore and India during October. Jen Scoular, Chief Executive of New Zealand Avocado, says the industry’s new Primary Growth Partnership (PGP) programme with the Ministry for Primary Industries aims to triple productivity to 12 tonnes per hectare and quadruple industry returns to $280 million by 2023. "Increasing our exports to Asia is a significant part of that plan, and we are involved in a series of events in key markets to raise the profile of amazing New Zealand avocados.” The first event, held last week, saw up to 80 Japanese media and trade sample fresh and healthy dishes such as avocado and potato croquettes and avocado cheesecake at the New Zealand Embassy in Tokyo. Japanese model and beauty journalist Sakura and well-respected nutritionist and author Erica Angyal took part in a talk show at the event, highlighting the health and beauty attributes of avocados. "These women are very influential and Japanese consumers pay close attention to their advice. Erica has over 70,000 Facebook fans and her subsequent social media posts about New Zealand Avocados are a huge coup for us.” The second event, organised by Singapore’s national health board to promote healthy living, was held on October 4th & 5th. New Zealand Avocado ambassador and Masterchef winner, Nadia Lim, shared her secrets on how to create healthy and delicious avocado dishes at the popular annual event’s Nutrition Zone. "Singaporeans are being encouraged to embrace healthy options so it’s the perfect chance for New Zealand Avocado and AVANZA Ltd (who collectively market most of our avocado exports to Asia) to show consumers why they should choose our fruit.” The third event, on 10th October, will be held at the New Zealand High Commission in New Delhi, India. Chefs from the nation’s leading hotels, including Indian celebrity chef Kunal Kupar, will join media and guests of MFAT and NZTE to sample mouth-watering avocado dishes. "Chef Kupar is a big draw card in India,” explains Tony Ponder, Vice Chair of NZ Avocado and Director of Avanza. "He is one of their most well-known restaurateurs and is a host and judge on MasterChef India. He loves New Zealand and his endorsement of New Zealand avocados offers huge credibility to our product.” These three events follow New Zealand Avocado’s successful participation at Asia Fruit Logistica last month. The Hong Kong event is Asia’s leading fresh fruit and vegetable trade show, attracting 7000 trade buyers and visitors from more than 60 different countries. Scoular says New Zealand aims to become the avocado supplier of choice throughout Asia. Raising awareness among buyers, suppliers and service providers across the fast-growing region is key to achieving that goal. "There is growing global demand for premium, safe and healthy produce. We are positioning our industry to take advantage of that by emphasizing the pristine environment in which New Zealand avocados are grown, and the amazing attributes from a nutrition and versatility perspective,” Scoular says. As well as a significant New Zealand market, avocados are also exported to Australia, USA, Japan, Singapore, Korea, Malaysia, Taiwan, Thailand, and most recently, India. But Scoular says there is enormous potential to increase sales further. About New Zealand Avocado Avocados are the third-largest fresh fruit export from New Zealand. New Zealand Avocado works with the New Zealand industry to set export standards, facilitate market access, promote avocados from New Zealand and provide technical information to all New Zealand growers, of which there are more than 1600, based mainly in the Bay of Plenty and Northland. www.nzavocado.co.nz/industry/ About the Primary Growth Partnership (PGP) The PGP aims to boost the productivity and profitability of our primary sector through investment between government and industry. It provides an essential springboard to enable New Zealand to stay at the forefront of primary sector innovation. There are currently 16 PGP programmes underway with two recently completed. PGP programmes are generally long-run programmes of five to seven years’ duration and are subject to oversight and monitoring by an independent panel (the Investment Advisory Panel) and MPI. Monitoring requirements include programme steering groups, quarterly progress reporting, annual plans, audits, and progress reviews, along with evaluation of the overall programme. Funding is only released to programmes on receipt of invoices for work completed in accordance with programme plans. For media assistance, please contact: Midge Munro Communications Manager Avocado Industry Council midge.munro@nzavocado.co.nz  64 27 306 7089  64 7 571 6147 Bridgette Paton-Tapsell Village Public Relations | Marketing  b@villagenz.com  64 27 553 3929  64 7 572 1608 Brad Young Senior Communications Advisor, MPI media@mpi.govt.nz  64 4 894 0884

New Zealand Avocado Launches New Campaign at Largest Fresh Produce Trade Show in Asia

TAURANGA, Thursday 4th September 2014 : New Zealand’s avocado industry will launch its new export market promotional material at Asia’s leading fresh fruit and vegetable trade show Asia Fruit Logistica (AFL) this week in Hong Kong. Jen Scoular, Chief Executive of New Zealand Avocado, says the new marketing collateral positions New Zealand avocado as a premium product promoting quality, safety and health. "The unique property of New Zealand grown avocados that we will promote in Asia is time. New Zealand grown avocados hang on the tree for much longer than in other producing countries - at least a year, during this time they are fed by the generous rainfall and sunshine all the while being nurtured by our dedicated growers,” says Scoular.  This is the first time New Zealand Avocado has represented the industry at AFL and is one of 460 exhibitors. Exhibitors from 38 countries will be showcasing their produce. New Zealand Avocado will exhibit within the New Zealand Pavilion along with 12 other companies including Zespri, Plant & Food Research and avocado exporters JP Exports and Te Mata exports. Scoular says New Zealand aims to become the avocado supplier of choice in Asian markets and a successful showcase at Asia Fruit Logistica will help raise awareness among buyers, suppliers and service providers across the fast-growing region. Another New Zealand avocado exporter AVANZA will also be at the show with their commercial partner Mission Produce USA. New Zealand’s avocado industry more than doubled its sales to $136m, setting new records in both export and the New Zealand market. This stunning return eclipses the previous sales record of $84.1m set in 2009-10 and is far in excess of the $60.4m worth of avocados sold last year. Scoular has also been invited to deliver a speech at the Asiafruit Business Forum, a set of seminars/discussions held as part of Logistica event. Scoular will speak about how culinary inspiration is driving NZ Avocado’s marketing efforts. "We’ve considerably raised visibility of avocados by using avocado ambassador Nadia Lim to promote the delicious taste and amazing health attributes of New Zealand avocados. Nadia is a nutritionist and Masterchef winner and enjoys showing people how to create delicious, nutritious meals using avocado as a key ingredient,” Scoular explains. New Zealand avocados are currently exported to Australia, USA, Japan, Singapore, Korea, Malaysia, Hong Kong, Taiwan, Thailand and some activity has begun with India, but there is a lot of potential to increase sales further, particularly in Asia. "There’s growing demand for premium, safe, and healthy produce. We are positioning our industry to take advantage of that by emphasising how New Zealand avocados are grown in a pristine environment. We’re also collaborating with packers and exporters to improve our supply chain to ensure our avocados are delivered to Asian consumers in top condition.” Earlier this year New Zealand Avocado announced a new five year partnership with the Ministry for Primary Industries under its Primary Growth Partnership (PGP) to increase productivity and industry capability. The new PGP programme called ‘New Zealand Avocados Go Global’ aims to equip the industry with the tools to triple productivity to 12 tonnes per hectare and quadruple industry returns to $280 million by 2023. "Increasing our exports to Asia is a big part of that, and that’s why our new campaign launch at the Asia Fruit Logistica trade fair is so important,” Scoular says. "Our PGP programme is designed to help us deliver a consistent supply of premium avocados from one year to the next. We now have to connect with trade and consumers in Asia and show them why our fruit is worth buying.” Scoular says avocados are a unique and delicious fruit – they’re nutrient dense and contain the good fats needed to help maintain a healthy heart. Avocados are also great for healthy skin, promoting beauty from the inside out.  Record visitor numbers are expected at this year’s Asia Fruit Logistica event, with organisers expecting some 7000 trade buyers and visitors from more than 60 different countries to attend. About New Zealand Avocado Avocados are the third-largest fresh fruit export from New Zealand. New Zealand Avocado works with the New Zealand industry to set export standards, facilitate market access, promote avocados from New Zealand and provide technical information to all New Zealand growers, of which there are more than 1600, based mainly in the Bay of Plenty and Northland. www.nzavocado.co.nz/industry/ About the PGP: The PGP aims to boost the productivity and profitability of our primary sector through investment between government and industry. It provides an essential springboard to enable New Zealand to stay at the forefront of primary sector innovation. PGP programmes are generally long-run programmes of five to seven years’ duration and are subject to oversight and monitoring by an independent panel (the Investment Advisory Panel) and MPI. There are 18 announced programmes covering the breadth of the primary industry sectors: wool, dairy, fishing and aquaculture, meat, pastoral, bee keeping, forestry, viticulture and horticulture. Monitoring requirements for PGP programmes include programme steering groups, quarterly progress reporting, annual plans, audits, and progress reviews, along with evaluation of the overall programme. Funding is only released to programmes on receipt of invoices for work completed in accordance with programme plans. -ENDS- For media assistance, please contact: Midge Munro Communications Manager, Avocado Industry Council 027 306 7089 midge.munro@nzavocado.co.nz                                                              Bridgette Paton-Tapsell  Village Public Relations | Marketing          64 7 572 1608                                                 b@villagenz.com

Minister Nathan Guy declares medium scale adverse event - assistance now available

Primary Industries Minister Nathan Guy has declared a medium-scale adverse event for the primary sector in storm-hit  Northland.  Minister Nathan Guy visited Northland this morning and met with NZAGA Rep's Sue Culham and John Cotterell. After seeing the damage on avocado orchards first hand, he declared a "Medium-scale adverse event".  This means that assistance will be available to growers on the ground to clear orchards. This is great news for those affected and we urge you to please take up this offer of assistance.  "The first stage of this is to provide funding for Northland Rural Support Trust (NRST) to deliver help, support, and management advice to farmers and growers. The Trust have been working closely with MPI and local authorities to determine what's required in the clean-up phase after severe flooding and wind damage. "The storm has impacted around 80% of the primary sector in Northland with very high winds and heavy rainfall over a solid four day period. I’ve seen for myself the damage today at an avocado orchard severely damaged by wind and dairy farms near Whangarei under water.  "The local community has done a great [job] of pulling together and helping each other out. Farmers and growers are resilient and will get through this," says Mr Guy.  Rural Support Trust is the main body that will receive the assistance funding and will co-ordinate the clean-up required. What we need from growers is for you to register your orchard through the Rural Support Trust for this help. Please call 0800 787 254 – you need to register as soon as possible. If you already emailed Sue Culham after last week's call for storm damage information, you will still need to register with RST so they can take into account your specific needs.  All growers requiring help to clear fallen fruit, trees, branches etc please ring RST to register. You will need to give them details of what is required for your clean-up, such as:  situation of orchard, number of trees down to be cleared, if fruit on ground is to be cleared? 

Avocado Food & Wine Festival 2015

Saturday 10 Jan 2015, 11:30 AM to 06:00 PM

For a great day of family fun and fabulous food come along to the 2015 Avocado Food & Wine Festival, held on 10 January at the Uretara Domain in Katikati, Bay of Plenty. The avocado food and wine festival has been running for a number of years now, and continues to attract a lot of visitors each year. Started by the Katikati Funfest Charitable Trust in 2003, the festival has grown annually and has become a summertime favourite for locals,and visitors, young and old. It was an initiative of the PAKEKE LION'S CLUB OF KATIKATI and LION'S CLUB OF KATIKATI as a fundraiser for local community groups. This year the proceeds from the raffle will be donated to Waipuna Hospice (www.waipuna-hospice.co.nz) and the proceeds from the day to Katikati Heritage Museum (www.katikatiheritagemuseum.co.nz). Tickets are $20. Children under 18 years old, accompanied by an adult, get in FREE.

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