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Latest News

New Zealand Avocado Launches New Campaign at Largest Fresh Produce Trade Show in Asia

TAURANGA, Thursday 4thSeptember 2014 : New Zealand’s avocado industrywill launch its new export market promotional material at Asia’s leading freshfruit and vegetable trade show Asia Fruit Logistica (AFL) this week in Hong Kong.Jen Scoular, Chief Executiveof New Zealand Avocado, says the new marketing collateral positions New Zealandavocado as a premium product promoting quality, safety and health."The unique property of New Zealand grown avocados that wewill promote in Asia is time. New Zealand grown avocados hang on the tree formuch longer than in other producing countries - at least a year, during this timethey are fed by the generous rainfall and sunshine all the while being nurturedby our dedicated growers,” says Scoular. This is the first timeNew Zealand Avocado has represented the industry at AFL and is one of 460exhibitors. Exhibitors from 38 countries will be showcasing their produce. NewZealand Avocado will exhibit within the New Zealand Pavilion along with 12other companies including Zespri, Plant & Food Research and avocadoexporters JP Exports and Te Mata exports. Scoular says New Zealand aims to become the avocado supplierof choice in Asian markets and a successful showcase at Asia Fruit Logisticawill help raise awareness among buyers, suppliers and service providers acrossthe fast-growing region.Another New Zealandavocado exporter AVANZA will also be at the show with their commercial partner MissionProduce USA.New Zealand’s avocado industry more than doubled itssales to $136m, setting new records in both export and the New Zealandmarket. This stunning return eclipses the previoussales record of $84.1m set in 2009-10 and is far in excess of the $60.4m worthof avocados sold last year.Scoular has also been invited to deliver a speech at the Asiafruit Business Forum, aset of seminars/discussions held as part of Logistica event. Scoular will speak about how culinaryinspiration is driving NZ Avocado’s marketing efforts."We’ve considerably raised visibility of avocados by usingavocado ambassador Nadia Lim to promote the delicious taste and amazing healthattributes of New Zealand avocados. Nadia is a nutritionist and Masterchef winner and enjoys showing peoplehow to create delicious, nutritious meals using avocado as a key ingredient,”Scoular explains.New Zealand avocados are currently exported to Australia, USA, Japan, Singapore, Korea, Malaysia, Hong Kong,Taiwan, Thailand and some activity has begun with India, but there is a lot ofpotential to increase sales further, particularly in Asia."There’s growing demand for premium, safe, and healthy produce.We are positioning our industry to take advantage of that by emphasising how NewZealand avocados are grown in a pristine environment. We’re also collaboratingwith packers and exporters to improve our supply chain to ensure our avocadosare delivered to Asian consumers in top condition.”Earlier this year New Zealand Avocado announced a new fiveyear partnership with the Ministry for Primary Industries under its PrimaryGrowth Partnership (PGP) to increase productivity and industry capability.The new PGP programme called ‘New Zealand Avocados Go Global’aims to equip the industry with the tools to triple productivity to 12 tonnesper hectare and quadruple industry returns to $280 million by 2023. "Increasing our exports to Asia is a big part of that, andthat’s why our new campaign launch at the Asia Fruit Logistica trade fair is soimportant,” Scoular says."Our PGP programme is designed to help us deliver aconsistent supply of premium avocados from one year to the next. We now have toconnect with trade and consumers in Asia and show them why our fruit is worthbuying.”Scoular saysavocados are a unique and delicious fruit – they’re nutrient dense and containthe good fats needed to help maintain a healthy heart. Avocados are also greatfor healthy skin, promoting beauty from the inside out.Record visitor numbers are expected at this year’s Asia Fruit Logistica event,with organisers expecting some 7000 trade buyers and visitors from more than 60different countries to attend. About New Zealand Avocado Avocadosare the third-largest fresh fruitexport from New Zealand. New Zealand Avocado works with the New Zealandindustry to set export standards, facilitate market access, promote avocadosfrom New Zealand and provide technical information to all New Zealand growers,of which there are more than 1600, based mainly in the Bay of Plenty andNorthland. www.nzavocado.co.nz/industry/About thePGP:The PGP aims to boost the productivity and profitability of our primarysector through investment between government and industry. It provides anessential springboard to enable New Zealand to stay at the forefront of primarysector innovation. PGP programmes are generally long-run programmes of five to seven years’duration and are subject to oversight and monitoring by an independent panel(the Investment Advisory Panel) and MPI. There are 18 announced programmes covering the breadth of the primaryindustry sectors: wool, dairy, fishing and aquaculture, meat, pastoral, beekeeping, forestry, viticulture and horticulture. Monitoring requirements for PGP programmes include programme steeringgroups, quarterly progress reporting, annual plans, audits, and progressreviews, along with evaluation of the overall programme. Funding is onlyreleased to programmes on receipt of invoices for work completed in accordancewith programme plans.-ENDS-For media assistance, please contact:Midge MunroCommunications Manager, Avocado Industry Council 027 306 7089midge.munro@nzavocado.co.nz                                                              Bridgette Paton-Tapsell Village Public Relations | Marketing         64 7 572 1608                                                 b@villagenz.com

Minister Nathan Guy declares medium scale adverse event - assistance now available

Primary Industries Minister Nathan Guy hasdeclared a medium-scale adverse event for the primary sector in storm-hit Northland. Minister Nathan Guy visited Northland this morning and met withNZAGA Rep's Sue Culham and John Cotterell. After seeing the damage onavocado orchards first hand, he declared a "Medium-scale adverseevent".  This means that assistance will be available to growers onthe ground to clear orchards. This is great news for those affected and we urge you to pleasetake up this offer of assistance. "The first stage of this is to provide funding for Northland Rural SupportTrust (NRST) to deliver help, support, and management advice to farmers andgrowers. The Trust have been working closely with MPI and local authorities todetermine what's required in the clean-up phase after severe flooding and winddamage. "The storm has impacted around 80% of the primary sector in Northland withvery high winds and heavy rainfall over a solid four day period. I’ve seen formyself the damage today at an avocado orchard severely damaged by wind anddairy farms near Whangarei under water. "The local community has done a great [job] of pulling together andhelping each other out. Farmers and growers are resilient and will get throughthis," says Mr Guy.  Rural Support Trust is the main body that will receive theassistance funding and will co-ordinate the clean-up required. What we need from growers is for you to register your orchard throughthe Rural Support Trust for this help. Please call 0800 787 254– you need to register as soon as possible. If you already emailed Sue Culham after last week's call forstorm damage information, you will still need to register with RST so theycan take into account your specific needs. All growers requiring help to clearfallen fruit, trees, branches etc please ring RST to register. You will need to give them details of what is required for yourclean-up, such as: situation of orchard, number of trees down to be cleared, if fruit on ground is to be cleared?

New Zealand Avocados Achieve Record Sales for 2013-14 Season

New Zealand’s avocado industry today announced it has more than doubled its sales from last season to $136m, setting new records in both export and New Zealand markets. This stunning return eclipses the previous sales record of $84.1m set in 2009-10 and is far in excess of the $60.4m worth of avocados sold last year.Jen Scoular, Chief Executive of NZ Avocado, says this season’s success is due to a number of reasons including initiatives which are transforming the industry into a more cohesive and competitive sector.The Australian and New Zealand markets have performed very well, and discipline by the market players to match supply and demand has played a big part in that. "Our focus over the last 12 months has been to promote far more collaboration across the avocado industry – with growers, packers, New Zealand marketers, exporters and those supporting our industry.  This has allowed us to start addressing and resolving issues that have previously held us back,” Scoular says.The season has seen the successful amalgamation of our two largest exporters into one exporting group to Australia our largest market, and the continued collaboration of three exporters under one brand into Asia. In April this year the Avocado Industry Council secured a Primary Growth Partnership (PGP) programme with the Ministry for Primary Industries to significantly increase productivity and capability, to increase sales to $280m by 2023.The five year programme, New Zealand Avocados Go Global, will leverage the growing demand in New Zealand and in Asia for premium, safe, and healthy produce.  "There’s a world-wide trend towards eating fresh, healthy food and the nutritional benefits of eating avocados are now widely recognised and understood by consumers. This presents us with a fantastic opportunity to capitalise on this season’s sales growth going forward,” she says.Scoular says irregular bearing remains a major challenge to being able to guarantee a consistent supply of avocados from year-to-year.This is being addressed with research being undertaken collaboratively between NZ Avocado, Plant & Food Research, industry experts and growers. This season’s $135.9m return comprises 4.9m 5.5kg trays of avocados. $102.9m worth were exported, while $33m worth were sold in New Zealand.Last year a total of 2.6 million trays were produced, totalling $31.7m worth of exports, and $28.7m of local sales.Scoular says this season’s record results also reflect the increased promotional and market development activities to raise visibilities for the amazing attributes of avocados, and to drive consumption."Nadia Lim, the New Zealand Avocado’s ambassador, has been a great asset in raising the profile of avocados both here at home and overseas.”Ashby Whitehead, Chair of New Zealand Avocado Growers Association and AIC Ltd says continued collaboration across all sectors of the New Zealand avocado industry, plus discussions and partnerships with Government, scientists and experts from other horticultural fields will help push industry growth going forward."The industry has never been in a better position.  We are identifying opportunities, prioritising markets and addressing obstacles on a path to becoming a high value, sustainable horticulture industry delivering real returns to New Zealand,” says Whitehead. Normal 0 false false false EN-NZ X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:8.0pt;mso-para-margin-left:0cm;line-height:107%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:EN-US;}

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