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Latest News

New Zealand Avocados on Show Across Asia This Month

NewZealand’s biggest ever avocado season is now underway and the industry isstaging three significant events across Asia this month.NewZealand Avocado will showcase new season fruit to high profile chefs,influential media and consumers in Japan, Singapore and India during October. Jen Scoular, Chief Executive ofNew Zealand Avocado, says the industry’s new PrimaryGrowth Partnership (PGP) programme with the Ministry for Primary Industries aimsto triple productivity to 12 tonnes per hectare and quadruple industry returnsto $280 million by 2023."Increasing our exports to Asia is a significantpart of that plan, and we are involved in a series of events in key markets toraise the profile of amazing New Zealand avocados.”The first event, held last week,saw up to 80 Japanese media and trade sample fresh and healthy dishes such asavocado and potato croquettes and avocado cheesecake at the New Zealand Embassyin Tokyo.Japanese model and beautyjournalist Sakura and well-respected nutritionist and author Erica Angyal tookpart in a talk show at the event, highlighting the health and beauty attributesof avocados. "These women are very influentialand Japanese consumers pay close attention to their advice. Erica has over70,000 Facebook fans and her subsequent social media posts about New ZealandAvocados are a huge coup for us.”The second event, organised bySingapore’s national health board to promote healthy living, was held onOctober 4th & 5th. New Zealand Avocado ambassador and Masterchef winner, Nadia Lim, shared hersecrets on how to create healthy and delicious avocado dishes at the popularannual event’s Nutrition Zone."Singaporeans are beingencouraged to embrace healthy options so it’s the perfect chance for NewZealand Avocado and AVANZA Ltd (who collectively market most of our avocadoexports to Asia) to show consumers why they should choose our fruit.”The third event, on 10thOctober, will be held at the New Zealand High Commission in New Delhi, India. Chefs from the nation’s leadinghotels, including Indian celebrity chef Kunal Kupar, will join media and guestsof MFAT and NZTE to sample mouth-watering avocado dishes."Chef Kupar is a big draw card inIndia,” explains Tony Ponder, Vice Chair of NZ Avocado and Director of Avanza."He is one of their most well-known restaurateurs and is a host and judge on MasterChef India. He loves New Zealandand his endorsement of New Zealand avocados offers huge credibility to ourproduct.”These three events follow NewZealand Avocado’s successful participation at Asia Fruit Logistica last month.The Hong Kong event is Asia’s leading fresh fruit and vegetable trade show,attracting 7000 trade buyers and visitors from more than 60 differentcountries.Scoular says New Zealand aims tobecome the avocado supplier of choice throughout Asia. Raising awareness amongbuyers, suppliers and service providers across the fast-growing region is keyto achieving that goal."There is growing global demand for premium,safe and healthy produce. We are positioning our industry to take advantage ofthat by emphasizing the pristine environment in which New Zealand avocados aregrown, and the amazing attributes from a nutrition and versatility perspective,”Scoular says.Aswell as a significant New Zealand market, avocados are also exported to Australia, USA, Japan, Singapore, Korea, Malaysia, Taiwan,Thailand, and most recently, India. But Scoular says there is enormouspotential to increase sales further. About New Zealand Avocado Avocadosare the third-largest fresh fruitexport from New Zealand. New Zealand Avocado works with the New Zealandindustry to set export standards, facilitate market access, promote avocadosfrom New Zealand and provide technical information to all New Zealand growers,of which there are more than 1600, based mainly in the Bay of Plenty andNorthland. www.nzavocado.co.nz/industry/About the PrimaryGrowth Partnership (PGP)The PGP aims to boost the productivity and profitability ofour primary sector through investment between government and industry. It provides an essential springboard toenable New Zealand to stay at the forefront of primary sector innovation. Thereare currently 16 PGP programmes underway with two recently completed.PGP programmes are generally long-run programmes of five toseven years’ duration and are subject to oversight and monitoring by anindependent panel (the Investment Advisory Panel) and MPI. Monitoring requirements include programmesteering groups, quarterly progress reporting, annual plans, audits, andprogress reviews, along with evaluation of the overall programme. Funding isonly released to programmes on receipt of invoices for work completed inaccordance with programme plans.For media assistance, please contact:Midge Munro Communications ManagerAvocado Industry Councilmidge.munro@nzavocado.co.nz 64 27 306 7089 64 7 571 6147Bridgette Paton-TapsellVillagePublic Relations | Marketing b@villagenz.com 6427 553 3929 64 7 572 1608Brad YoungSenior Communications Advisor, MPImedia@mpi.govt.nz 64 4 894 0884

New Zealand Avocado Launches New Campaign at Largest Fresh Produce Trade Show in Asia

TAURANGA, Thursday 4thSeptember 2014 : New Zealand’s avocado industrywill launch its new export market promotional material at Asia’s leading freshfruit and vegetable trade show Asia Fruit Logistica (AFL) this week in Hong Kong.Jen Scoular, Chief Executiveof New Zealand Avocado, says the new marketing collateral positions New Zealandavocado as a premium product promoting quality, safety and health."The unique property of New Zealand grown avocados that wewill promote in Asia is time. New Zealand grown avocados hang on the tree formuch longer than in other producing countries - at least a year, during this timethey are fed by the generous rainfall and sunshine all the while being nurturedby our dedicated growers,” says Scoular. This is the first timeNew Zealand Avocado has represented the industry at AFL and is one of 460exhibitors. Exhibitors from 38 countries will be showcasing their produce. NewZealand Avocado will exhibit within the New Zealand Pavilion along with 12other companies including Zespri, Plant & Food Research and avocadoexporters JP Exports and Te Mata exports. Scoular says New Zealand aims to become the avocado supplierof choice in Asian markets and a successful showcase at Asia Fruit Logisticawill help raise awareness among buyers, suppliers and service providers acrossthe fast-growing region.Another New Zealandavocado exporter AVANZA will also be at the show with their commercial partner MissionProduce USA.New Zealand’s avocado industry more than doubled itssales to $136m, setting new records in both export and the New Zealandmarket. This stunning return eclipses the previoussales record of $84.1m set in 2009-10 and is far in excess of the $60.4m worthof avocados sold last year.Scoular has also been invited to deliver a speech at the Asiafruit Business Forum, aset of seminars/discussions held as part of Logistica event. Scoular will speak about how culinaryinspiration is driving NZ Avocado’s marketing efforts."We’ve considerably raised visibility of avocados by usingavocado ambassador Nadia Lim to promote the delicious taste and amazing healthattributes of New Zealand avocados. Nadia is a nutritionist and Masterchef winner and enjoys showing peoplehow to create delicious, nutritious meals using avocado as a key ingredient,”Scoular explains.New Zealand avocados are currently exported to Australia, USA, Japan, Singapore, Korea, Malaysia, Hong Kong,Taiwan, Thailand and some activity has begun with India, but there is a lot ofpotential to increase sales further, particularly in Asia."There’s growing demand for premium, safe, and healthy produce.We are positioning our industry to take advantage of that by emphasising how NewZealand avocados are grown in a pristine environment. We’re also collaboratingwith packers and exporters to improve our supply chain to ensure our avocadosare delivered to Asian consumers in top condition.”Earlier this year New Zealand Avocado announced a new fiveyear partnership with the Ministry for Primary Industries under its PrimaryGrowth Partnership (PGP) to increase productivity and industry capability.The new PGP programme called ‘New Zealand Avocados Go Global’aims to equip the industry with the tools to triple productivity to 12 tonnesper hectare and quadruple industry returns to $280 million by 2023. "Increasing our exports to Asia is a big part of that, andthat’s why our new campaign launch at the Asia Fruit Logistica trade fair is soimportant,” Scoular says."Our PGP programme is designed to help us deliver aconsistent supply of premium avocados from one year to the next. We now have toconnect with trade and consumers in Asia and show them why our fruit is worthbuying.”Scoular saysavocados are a unique and delicious fruit – they’re nutrient dense and containthe good fats needed to help maintain a healthy heart. Avocados are also greatfor healthy skin, promoting beauty from the inside out.Record visitor numbers are expected at this year’s Asia Fruit Logistica event,with organisers expecting some 7000 trade buyers and visitors from more than 60different countries to attend. About New Zealand Avocado Avocadosare the third-largest fresh fruitexport from New Zealand. New Zealand Avocado works with the New Zealandindustry to set export standards, facilitate market access, promote avocadosfrom New Zealand and provide technical information to all New Zealand growers,of which there are more than 1600, based mainly in the Bay of Plenty andNorthland. www.nzavocado.co.nz/industry/About thePGP:The PGP aims to boost the productivity and profitability of our primarysector through investment between government and industry. It provides anessential springboard to enable New Zealand to stay at the forefront of primarysector innovation. PGP programmes are generally long-run programmes of five to seven years’duration and are subject to oversight and monitoring by an independent panel(the Investment Advisory Panel) and MPI. There are 18 announced programmes covering the breadth of the primaryindustry sectors: wool, dairy, fishing and aquaculture, meat, pastoral, beekeeping, forestry, viticulture and horticulture. Monitoring requirements for PGP programmes include programme steeringgroups, quarterly progress reporting, annual plans, audits, and progressreviews, along with evaluation of the overall programme. Funding is onlyreleased to programmes on receipt of invoices for work completed in accordancewith programme plans.-ENDS-For media assistance, please contact:Midge MunroCommunications Manager, Avocado Industry Council 027 306 7089midge.munro@nzavocado.co.nz                                                              Bridgette Paton-Tapsell Village Public Relations | Marketing         64 7 572 1608                                                 b@villagenz.com

Minister Nathan Guy declares medium scale adverse event - assistance now available

Primary Industries Minister Nathan Guy hasdeclared a medium-scale adverse event for the primary sector in storm-hit Northland. Minister Nathan Guy visited Northland this morning and met withNZAGA Rep's Sue Culham and John Cotterell. After seeing the damage onavocado orchards first hand, he declared a "Medium-scale adverseevent".  This means that assistance will be available to growers onthe ground to clear orchards. This is great news for those affected and we urge you to pleasetake up this offer of assistance. "The first stage of this is to provide funding for Northland Rural SupportTrust (NRST) to deliver help, support, and management advice to farmers andgrowers. The Trust have been working closely with MPI and local authorities todetermine what's required in the clean-up phase after severe flooding and winddamage. "The storm has impacted around 80% of the primary sector in Northland withvery high winds and heavy rainfall over a solid four day period. I’ve seen formyself the damage today at an avocado orchard severely damaged by wind anddairy farms near Whangarei under water. "The local community has done a great [job] of pulling together andhelping each other out. Farmers and growers are resilient and will get throughthis," says Mr Guy.  Rural Support Trust is the main body that will receive theassistance funding and will co-ordinate the clean-up required. What we need from growers is for you to register your orchard throughthe Rural Support Trust for this help. Please call 0800 787 254– you need to register as soon as possible. If you already emailed Sue Culham after last week's call forstorm damage information, you will still need to register with RST so theycan take into account your specific needs. All growers requiring help to clearfallen fruit, trees, branches etc please ring RST to register. You will need to give them details of what is required for yourclean-up, such as: situation of orchard, number of trees down to be cleared, if fruit on ground is to be cleared?

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